TL;DR. AppFollow’s pricing page now publishes real self-serve tiers — Free ($0, 2 apps, 500 keywords, 10 competitors), Essential ($129/mo billed annually, 5 apps, 3,000 keywords, 100 competitors), and Team ($425/mo billed annually, 15 apps, 9,000 keywords, 250 competitors) — checked on appfollow.io/pricing on 4 September 2026. App Radar’s Essentials tier is €69/month (2 apps, 500 keywords, 25 competitors, 1 seat), checked on appradar.com/pricing the same day. The structural difference: AppFollow includes unlimited users on every tier including Free, while App Radar gates seats by tier (1 → 2 → 5). If team size matters more than keyword volume, that’s the number to look at first.
Both tools publish numbers without a sales call, which rules out the usual “book a demo to see pricing” dead end. We checked appfollow.io/pricing and appradar.com/pricing directly on 4 September 2026 to confirm the figures below.
Which one is actually cheaper?
Depends entirely on what you’re comparing it against, because the two vendors don’t structure tiers the same way — AppFollow prices in USD with a genuine forever-free plan, App Radar prices in EUR starting at a paid tier.
| AppFollow | App Radar (by SplitMetrics) | |
|---|---|---|
| Free tier | Yes — $0, 2 apps, 500 keywords, 10 competitors, unlimited users, 7-day historical data | No — 7-day trial only |
| Entry paid tier | Essential — $129/mo billed annually ($179/mo month-to-month) | Essentials — €69/mo (€58/mo billed annually) |
| Entry paid tier limits | 5 apps, 3,000 keywords, 100 competitors, unlimited users | 2 apps, 500 keywords, 25 competitors, 1 seat |
| Mid tier | Team — $425/mo billed annually ($599/mo month-to-month) | Growth — €169/mo (€141/mo billed annually) |
| Mid tier limits | 15 apps, 9,000 keywords, 250 competitors, unlimited users | 10 apps, 1,500 keywords, 100 competitors, 2 seats |
| Top self-serve tier | — (Team is the highest published tier) | Scale — €299/mo (€250/mo billed annually) |
| Top tier limits | — | 15 apps, 3,000 keywords, 250 competitors, 5 seats |
| Standalone add-on | ASO tools — $19/mo (2 apps, 500 keywords, 30 competitors) | Not offered as a standalone add-on |
| Enterprise | Custom (contact sales) | Custom (contact sales) |
| Platforms | App Store + Google Play on every tier; Team adds Microsoft, Xbox, Amazon | App Store + Google Play on every tier |
| Free trial | 10 days on paid plans | 7 days, every tier |
AppFollow’s numbers above are billed-annually prices; both vendors also list higher month-to-month rates.
Why does AppFollow give you unlimited users on every plan?
Because AppFollow prices around apps, keywords, and competitors, not seats — the FAQ on its own pricing page states its Free plan is “multi-user access” that lets you “invite up to 5 team members,” and the compare-features table lists “Unlimited” users straight down every column, Free through Enterprise. App Radar does the opposite: it prices seats explicitly into the tier, starting at 1 on Essentials and stepping up to 2 on Growth and 5 on Scale.
The practical read: if you’re solo or pairing with one other person, this is a non-issue either way. If you’re already a team of three or more, App Radar’s Scale tier (€299/month, 5 seats) is the one built for that; on AppFollow you’d need Team or above, and its seat count isn’t tier-gated at all — you get unlimited seats on every plan including Free, so a small team could genuinely run on the free tier if 2 apps and 500 keywords are enough.
Which one gives you more room to grow before hitting a wall?
AppFollow’s ceiling is higher at every comparable price point — Essential’s 3,000 keywords are 6x App Radar Essentials’ 500, and Team’s 9,000 keywords are 3x App Radar Scale’s 3,000, at a lower monthly price ($425 vs €299, though currencies differ). Competitor tracking follows the same pattern: AppFollow Essential’s 100 competitors match App Radar Growth’s 100, but AppFollow charges $129/month for it against App Radar’s €169/month.
Where App Radar pulls ahead is app count per euro at the entry tier only in one narrow sense: its Essentials tier’s 25-competitor pool is a flat allocation you can concentrate on a single app, while AppFollow’s Free and Essential competitor caps (10 and 30) apply across however many apps you’re tracking. If you’re running one app with a large watchlist of rivals, App Radar’s flat pool at the entry price stretches further than AppFollow’s smaller cap.
What does AppFollow publish that App Radar doesn’t?
Historical data retention by tier — 7 days on Free, 365 days on Essential, and “full historical data access” on Team, all stated directly on the pricing page. App Radar’s pricing page doesn’t list a retention window at any tier, the same gap we found comparing App Radar and AppTweak.
AppFollow also runs a standalone $19/month “ASO tools” add-on — a stripped-down entry point (2 apps, 500 keywords, 30 competitors) for developers who only want keyword tracking without AppFollow’s review-management and reply-automation features. App Radar doesn’t offer an equivalent unbundled tier; every App Radar plan includes its full feature set at that tier’s limits.
What does App Radar publish that AppFollow doesn’t?
AI-assisted review reply and summary volumes scoped explicitly to review management — 50 replies/month at Essentials up to 200 at Scale. AppFollow’s own reply limits are actually published too (100 on Free/Essential, 500 on Team) but sit inside a much broader reputation-management product; App Radar’s review tooling is a smaller slice of a platform built primarily around keyword and ranking tracking. Neither vendor’s pricing page describes writing a metadata change — title, subtitle, keyword field — back to App Store Connect or Google Play Console directly; both are tracking and reporting layers, the same gap we found comparing App Radar and Appfigures and Sensor Tower and AppTweak.
Which one should a solo developer pick?
AppFollow’s Free plan is the only genuinely free option between the two — 2 apps, 500 keywords, and 10 competitors forever, no trial clock running. If 10 competitors is too tight and you need more without paying, there’s nowhere to go on AppFollow’s free tier; App Radar has no free tier at all, only a 7-day trial before Essentials’ €69/month kicks in. For a single app with modest tracking needs, start on AppFollow Free and only move to a paid tier once you outgrow it.
Which one should a growing studio pick?
If keyword volume and competitor depth matter more than seat count, AppFollow’s Team tier gives you 9,000 keywords and 250 competitors across 15 apps for less than App Radar’s top self-serve tier. If you specifically want seats to scale with price so a growing headcount doesn’t force an Enterprise conversation, App Radar’s 1 → 2 → 5 seat progression is the more explicit path — though AppFollow’s unlimited-seats-on-every-tier model means this is largely moot unless your real constraint is app count or keyword volume, not headcount.
The short version
- Only tool with a real free tier: AppFollow — $0 forever, 2 apps, 500 keywords, 10 competitors
- Cheapest paid entry tier: App Radar Essentials, €69/month vs AppFollow Essential’s $129/month billed annually
- Highest keyword ceiling for the price: AppFollow Team — 9,000 keywords at $425/month vs App Radar Scale’s 3,000 keywords at €299/month
- Only tool that publishes historical data retention: AppFollow — 7 / 365 / full days by tier
- Only tool with tier-gated seats: App Radar — 1/2/5 across its three self-serve tiers, vs AppFollow’s unlimited users everywhere
Where Marteso fits, and where it doesn’t
Full disclosure: Marteso is our product, so weigh this like any vendor’s self-description. Marteso connects to App Store Connect, tracks keywords, and generates AI-assisted metadata suggestions for title, subtitle, keywords, and description that you review and apply yourself — verified against marteso.com and marteso.com/docs on 4 September 2026. Pricing is transparent: a free Starter tier (1 app, 50 keywords, 3 competitor apps, daily rank updates) and Pro at €18 per app/month (unlimited apps, 500 keywords, unlimited competitor apps, AI metadata optimizer). It’s iOS-only, with no documented Google Play support — the one structural gap against both AppFollow and App Radar if part of your portfolio ships on Android.
For the wider field, see the six ASO tools indie iOS developers actually evaluate, our AppFollow vs AppTweak and AppFollow vs Appfigures breakdowns for how AppFollow stacks up against other rivals, App Radar vs AppTweak for how App Radar compares on the other side, and the direct Marteso vs AppTweak feature comparison.
Try Marteso Free
If you’re iOS-only and want a real number without a sales call, Marteso’s free tier gives you one app, 50 tracked keywords, and daily rank updates with no credit card required. Start at app.marteso.com.
Pricing and feature details above are as published on appfollow.io and appradar.com on 4 September 2026. Vendor pricing changes without notice — verify current numbers before committing to an annual plan.