TL;DR. AppTweak publishes real self-serve tiers on its own pricing page — Essential at €79/month (500 keywords, 5 followed apps, 1 seat, 6-month history) — and you can read the number without talking to anyone. AppFollow’s pricing page, checked the same day, still routes to a contact form rather than a price table. AppFollow’s own 2024 blog post (cross-checked against independent trackers on 26 August 2026) puts its cheapest paid tier, ASO, at $19/month for 2 apps and 500 keywords — but that figure isn’t confirmed live, so treat it as “last known” rather than current. Both tools cover iOS and Android. AppFollow leans toward review and reputation management; AppTweak leans toward keyword research depth and install-adjacent metrics.
If you’re comparing “AppFollow vs AppTweak” because both keep showing up on ASO tool shortlists, the honest answer is that they’re not really pricing themselves for the same comparison — one shows you a number, one doesn’t. We checked appfollow.io/pricing and apptweak.com/en/pricing directly on 26 August 2026. AppFollow prices in USD, AppTweak in EUR — figures below are left as each vendor lists them rather than converted.
Which one publishes real pricing?
AppTweak does; AppFollow doesn’t, as of today. AppTweak’s pricing page shows three tiers with exact euro amounts, keyword caps, seat limits, and history windows the moment you land on it. AppFollow’s pricing page is built around a “Talk to us” contact form — no tier names or dollar figures appear on the live page.
The closest thing to a public number for AppFollow is a July 2024 post on its own blog, “How to choose the right AppFollow plan,” which lists five tiers. We cross-checked that post again on 26 August 2026 and its numbers haven’t changed since we last looked on 21 August, and independent pricing trackers report the same figures through 2026 — so the structure looks current even though AppFollow’s own pricing page doesn’t surface it anymore.
How much does each actually cost?
| AppFollow | AppTweak | |
|---|---|---|
| Live pricing page shows numbers? | No — contact form only (checked 26 Aug 2026) | Yes (checked 26 Aug 2026) |
| Entry paid tier | ASO — $19/month, billed yearly (last confirmed via AppFollow’s own blog, not the live pricing page) | Essential — €79/month (€949/year) |
| Entry tier limits | 2 apps, 500 keywords, 30 competitors, 30-day history | 500 keywords, 5 followed apps, 5 competitors/app, 1 seat, 6-month history |
| Free tier | Yes — 2 apps, 10 competitors, 7-day history | No |
| Mid tier | Essential — $179/month ($129/month billed yearly) | Grow — €249/month (€2,990/year) |
| Mid tier limits | 5 apps, 3,000 keywords, 100 competitors, 365-day history | 1,500 keywords, 10 followed apps, 10 competitors/app, 12-month history |
| Top self-serve tier | Team — $599/month ($425/month billed yearly) | Grow Plus — €499/month (€5,990/year) |
| Top tier limits | 15 apps, 9,000 keywords, 250 competitors, full history | 3,000 keywords, 15 followed apps, 15 competitors/app, 24-month history |
| Enterprise | Custom (contact sales) | Custom (contact sales) |
| Seats per tier | Unlimited users on every tier, per AppFollow’s blog post | 1 seat on every self-serve tier |
Two things stand out. First, AppFollow’s blog-sourced tiers look cheaper on paper at every level, but you can’t verify that number today without a sales conversation — AppTweak’s price is one page load away. Second, AppTweak caps every self-serve tier at a single seat, while AppFollow’s 2024 post claims unlimited users on every plan; if a second person on your team needs login access, that’s a real cost difference AppTweak’s page doesn’t hide and AppFollow’s current page doesn’t show either way.
What does each tool actually do?
AppFollow, per its own site and blog: keyword rank tracking and competitor monitoring, plus review-reply workflows, reply templates, sentiment tagging, and helpdesk integrations (Zendesk, Salesforce, Slack). It’s built for a team fielding review volume across iOS and Android, not just a solo developer checking rankings.
AppTweak, per its pricing page: a Reporting Studio, 12+ keyword research tools, live keyword search, competitor metadata analysis, app-page preview, featured-apps tracking, and ratings-and-reviews analysis at Essential; organic installs per keyword, relevancy scores, brand-vs-generic install splits, a metadata simulator, and automated alerts at Grow and above. AppTweak’s review tooling is analysis-focused (ratings-and-reviews reporting), not a reply-and-helpdesk workflow the way AppFollow’s is.
Neither tool’s tier descriptions mention writing metadata changes directly back to App Store Connect or Google Play Console — both are research-and-monitoring layers. You still make the actual keyword-field or subtitle change yourself.
Does either cover Android as well as iOS?
Yes, both do. AppFollow and AppTweak both track the Apple App Store and Google Play at every tier, so platform coverage isn’t the deciding factor between these two the way it might be against an iOS-only tool.
Which one should a solo developer pick?
If review-reply volume isn’t your bottleneck and you just want keyword tracking with a price you can check without a sales call, AppTweak’s €79/month Essential tier is the one you can actually verify today. It also gives you 5 followed apps and 5 competitors per app at that price, which is more app-level headroom than AppFollow’s blog-listed ASO tier (2 apps).
If you’re fielding real review volume — App Store and Play Store both — and reply automation, sentiment tagging, and helpdesk integrations would save you real time, AppFollow’s feature set is built for that job specifically. Just budget for a sales conversation rather than a self-serve checkout, since that’s what its current pricing page routes you to.
Which one should a growing studio pick?
If install-adjacent metrics matter to your roadmap decisions — organic installs per keyword, relevancy scores, a metadata simulator — AppTweak’s Grow tier (€249/month) is where that toolset shows up; Essential doesn’t include it. AppFollow’s mid-tier jump (Essential, $179/month per its blog figures) instead buys you more apps, more keywords, and a full year of history, not deeper install metrics.
If your team is growing past one person working the account, weigh AppTweak’s single-seat cap on every self-serve tier carefully — you’d need an Enterprise quote to add a second login. AppFollow’s blog-listed tiers claim unlimited users at every level, which is a real advantage for a multi-person team if that figure still holds; verify it in the sales conversation you’ll need anyway to get a current price.
What’s missing from both?
Direct App Store Connect write-back. Both tools tell you what’s ranking, what your competitors are doing, and (AppFollow specifically) what your reviewers are saying — but neither pushes a metadata change live. That’s the same scope gap we found comparing AppRadar and MobileAction: research and monitoring, not implementation.
For a fuller field, see the six ASO tools indie iOS developers actually evaluate, our dedicated AppFollow pricing and AppTweak pricing breakdowns, and AppRadar vs MobileAction for another head-to-head.
The short version
- Want a price you can verify today without a sales call: AppTweak, €79/month Essential, checked live on apptweak.com
- Review-reply volume and helpdesk integrations are your actual bottleneck: AppFollow — but budget for a sales conversation to get a current number
- Multi-person team, tight budget: AppFollow’s blog-listed tiers claim unlimited seats at every level; AppTweak caps every self-serve tier at one seat
- Install-adjacent metrics (organic installs per keyword, relevancy scores) matter: AppTweak’s Grow tier, €249/month
- You want research to end in a live App Store Connect update, not a dashboard: neither tool does this today — check a tool built around that workflow, like Marteso
Where Marteso fits, and where it doesn’t
Full disclosure: Marteso is our product, so weigh this like any vendor’s self-description. Marteso tracks keywords against your connected App Store Connect data and generates AI-assisted suggestions for title, subtitle, keywords, and description that you review and apply yourself — it doesn’t push metadata changes live automatically, verified against marteso.com and marteso.com/docs on 26 August 2026. Pricing is transparent on the site: a free Starter tier (1 app, 50 keywords, 3 competitor apps) and Pro at €18 per app/month (500 keywords, unlimited competitor apps). It’s iOS-only, with no Google Play support or A/B testing, and it doesn’t have AppFollow’s review-reply-and-helpdesk workflow. If review management across iOS and Android is genuinely your bottleneck, AppFollow is built for that job; if the job is tracking your own iOS rankings and drafting the next metadata change, Marteso is.
Try Marteso Free
If you want a real number today instead of a form submission, Marteso’s free tier gives you one app, 50 tracked keywords, and daily rank updates with no credit card required. Start at app.marteso.com.
Pricing and feature details above are as published on appfollow.io and apptweak.com on 26 August 2026. Vendors change pricing and tier limits without notice — verify current numbers before committing to an annual plan.