TL;DR. AppRadar’s cheapest tier is €69/month for 2 apps and 500 keywords, with review-reply management and a store-listing editor built in. MobileAction’s cheapest ASO tier, Lite, is $15/month but caps you at 100 keywords, 3 apps’ worth of competitor tracking, and only 3 months of history — its next tier up, Basic at $69/month, is the fairer comparison point at 500 keywords across 8 apps. Both cover iOS and Android. If you want deeper Apple Search Ads and competitive-ad data alongside keyword tracking, MobileAction goes further; AppRadar stays focused on organic ASO.
AppRadar and MobileAction both show up on indie developer shortlists as the “more accessible than Sensor Tower or AppTweak” option, but they’re not pricing or scoping themselves the same way. AppRadar sells three flat tiers with everything bundled in. MobileAction splits its product into a keyword-and-competitor tier (ASO Intelligence) plus separate paid-ads products (CMP for Apple Search Ads, Ad Intelligence for competitor creatives) that most solo devs won’t touch.
Marteso doesn’t compete directly with either of these on paid-ads intelligence, so there’s no reason to slant this one way. Everything below is checked against AppRadar’s and MobileAction’s own pricing pages on 14 August 2026. AppRadar publishes in EUR, MobileAction in USD — figures below are left as each vendor lists them rather than converted.
Which one is cheaper to start with?
On sticker price, MobileAction’s Lite tier at $15/month beats anything AppRadar offers. But Lite’s limits are tight: 100 keywords and 3 months of history. AppRadar’s cheapest tier, Essentials at €69/month, gives you 500 keywords and unlimited history for a price close to MobileAction’s second tier, Basic ($69/month).
| AppRadar | MobileAction (ASO Intelligence) | |
|---|---|---|
| Entry tier | Essentials — €69/month | Lite — $15/month ($12.50/mo billed annually) |
| Entry tier limits | 2 apps, 500 keywords, 25 competitors, 1 seat, 50 review replies/month | 5 apps, 100 keywords, 3 competitors/app, 3-month history, 1 seat |
| Mid tier | Growth — €169/month | Basic — $69/month ($59/mo billed annually) |
| Mid tier limits | 10 apps, 1,500 keywords, 100 competitors, 2 seats | 8 apps, 500 keywords, 10 competitors/app, 6-month history |
| Top self-serve tier | Scale — €299/month | Pro — $239/month ($199/mo billed annually) |
| Top tier limits | 15 apps, 3,000 keywords, 250 competitors, 5 seats | 10 apps, 1,500 keywords, 15 competitors/app, 12-month history, 3 seats |
| Enterprise | Custom (contact sales) | Custom (20 apps, unlimited competitors and seats) |
| Annual discount | ~16–17% off monthly | ~15–18% off monthly |
If you’re tracking one or two apps and just want to know where you rank, Lite’s $15/month is the cheapest way in. The moment you need more than 100 keywords or more than three months of trend data, you’re into Basic at $69/month — at which point AppRadar’s Essentials tier, at a similar nominal price with 500 keywords and no history cap disclosed as a limit, is worth weighing directly against it.
What does each tool actually do?
AppRadar is a keyword-tracking, competitor-monitoring, and store-listing tool. MobileAction’s ASO Intelligence product covers the same core, but MobileAction is also a paid-ads intelligence company — that’s where its scope diverges.
AppRadar:
- AI keyword recommendations and keyword rank tracking across 100+ countries
- Competitor intelligence and market insights
- Centralized store-listing editor with bulk localization updates and CSV upload across multiple locales
- AI-generated review replies, translated into multiple languages
- No Apple Search Ads management or screenshot/creative tooling disclosed on its site
MobileAction (ASO Intelligence tier):
- Keyword targeting, metadata optimization suggestions, competitor keyword tracking
- App localization support
- AI-powered optimization suggestions (recommendation only — MobileAction doesn’t push changes to App Store Connect)
MobileAction also sells CMP (Apple Search Ads campaign automation and bid management, with a free tier up to $10K/month ad spend) and Ad Intelligence (competitor ad-creative and ad-network data drawn from “45+ networks, 100M+ creatives” per its own site) as separate products layered on top of ASO Intelligence. Neither tool writes metadata changes directly to App Store Connect — both are research-and-monitoring layers, not implementation tools. If your workflow needs to end with a live App Store Connect update, you’re doing that step by hand either way.
Do both cover Android as well as iOS?
Yes. Unlike some ASO tools that are iOS-only, both AppRadar and MobileAction track App Store and Google Play listings, so platform coverage isn’t a differentiator here the way it is in some other tool comparisons.
Which one should a solo developer with one or two apps pick?
If your budget is genuinely tight and you just need to see where you rank for a shortlist of keywords, MobileAction Lite at $15/month is the cheapest real option. But weigh the 100-keyword and 3-month history caps honestly — most indie apps rank for more than 100 relevant terms once you count long-tail variants, and 3 months of history isn’t enough to see a seasonal pattern.
If you can stretch to roughly €69/$69 either way, compare AppRadar Essentials against MobileAction Basic directly: Essentials gives you 500 keywords across 2 apps plus built-in review-reply management; Basic gives you the same 500 keywords across 8 apps with deeper competitor tracking (10 per app vs. AppRadar’s 25 competitors total) and 6 months of history. If you run more than two apps, Basic’s per-app allowance does more for the same money. If review management matters to you day-to-day, AppRadar bundles it in from the entry tier; MobileAction doesn’t specify which ASO Intelligence tier includes its AI review-reply feature, so don’t assume it’s in Lite or Basic without checking at signup.
Which one should a growing studio pick?
If Apple Search Ads is part of your acquisition mix, or you want visibility into competitors’ ad creatives, MobileAction is the broader platform — CMP and Ad Intelligence are built-out products, not bolt-ons, and its free CMP tier means you can start managing ASA spend without a paid ASO Intelligence subscription. AppRadar doesn’t publish any Apple Search Ads or ad-creative-intelligence features, so if paid acquisition data is a requirement, it’s not on AppRadar’s roadmap as far as its own site discloses.
If your growth is purely organic — more apps, more locales, more keywords — the decision comes down to seat and app-count limits at each tier rather than feature gaps. Both vendors scale their top self-serve tier to 10–15 apps before pushing you to a custom Enterprise quote.
What’s missing from both?
Direct App Store Connect write-back and a screenshot generation pipeline. Both tools tell you what’s ranking and who your competitors are; neither pushes a metadata change or a localized screenshot set live. That’s a deliberate scope choice both vendors have made, not an oversight — but if closing that research-to-implementation gap is what you’re actually looking for, that’s the workflow Marteso is built around. Full disclosure: this is our own product, so weigh that as you would any vendor’s self-description.
We’ve also written up AppRadar and MobileAction as standalone alternatives to Marteso specifically, Komori vs Appfigures as another head-to-head, and the six ASO tools indie iOS developers actually evaluate if you want the full field before deciding.
The short version
- Tightest budget, one or two apps, basic keyword tracking: MobileAction Lite, $15/month, 100 keywords
- Similar price, more apps or built-in review management: AppRadar Essentials (€69/month, review replies included) vs. MobileAction Basic ($69/month, more apps and history)
- Apple Search Ads management or competitor ad-creative data matters: MobileAction, via its separate CMP and Ad Intelligence products
- You want research to end in a live App Store Connect update, not a dashboard: neither tool does this today — check a tool built around that workflow, like Marteso
Pricing and feature details above are as published on appradar.com and mobileaction.co on 14 August 2026. Vendors change pricing and tier limits without notice — verify current numbers before committing to an annual plan.