TL;DR. App Store Connect has a Reset Overview Rating toggle on each version page: check it, submit, and your star average wipes to zero the moment that version releases. It resets the number, not the written reviews — those stay visible exactly as they are. The reset applies to every territory at once (no per-country reset), and once the version is live you can’t restore the old rating. For a universal app the reset only touches the platform version you reset it on; you can’t reset an app bundle’s rating. Required role: Admin or App Manager, per Apple’s own help page — Marketing, which can edit your keyword field and subtitle, cannot do this.

A 2.1-star average sitting on your product page from a rough 1.0 launch doesn’t fix itself just because you shipped three solid updates since. Apple gives you exactly one lever for that, and it’s easy to miss because it lives inside the version-submission flow, not the Ratings and Reviews page where you’d expect it.

How do I reset my app’s star rating in App Store Connect?

Open the version you’re about to submit, find the Reset Overview Rating section on that version’s page, and select Reset rating when this version is released. Save, submit for review as normal — the reset takes effect the moment that version goes live on the App Store, not when Apple approves it.

There’s no separate button on the Ratings and Reviews dashboard for this; it’s tied to a specific version submission, which means you only get the option when you’re already shipping an update. You can’t reset the rating in isolation without releasing something.

Does resetting my App Store rating delete the written reviews too?

No. Apple’s help page is explicit that a reset “won’t apply to written customer reviews, which will continue to display on the App Store.” Only the numeric overview rating — the star average shown on your product page — goes back to zero. Anyone who scrolls down still sees every review, old and new, in full.

That matters for how you use this: resetting doesn’t erase the record of what people said about your buggy 1.0, it only clears the headline number. If the written reviews are the actual reputation problem, replying to the specific ones that named a bug you’ve since fixed — covered in our review-response guide — does more than a rating reset on its own.

Is the reset per-country or global, and can I undo it?

Global, and no. Apple’s help page states the reset “affects all regions or countries simultaneously” — there’s no option to clear your rating in one underperforming storefront while leaving a strong rating intact elsewhere. And it’s one-directional: once the version that triggers the reset actually releases, Apple’s documentation says you won’t be able to restore the previous rating. There’s no “undo reset” screen if you change your mind after the version ships.

One more edge case worth knowing before you rely on this: for a universal app, the reset only applies to the platform version you reset it for, and you can’t reset the rating of an app bundle at all. If your rating problem lives specifically on one platform, check that you’re resetting the right version — not assuming a single toggle covers everything you ship under that app record.

Who can actually flip this toggle

Apple’s help page lists the required role as Admin or App Manager. That’s narrower than the four-role group (Account Holder, Admin, App Manager, Marketing) that can edit your keyword field and subtitle, and different again from the Account Holder, Admin, or Customer Support set needed to respond to a review. A Marketing user running your day-to-day ASO cannot trigger a rating reset — if that’s part of someone’s job, they need App Manager, not a Marketing grant.

Should you actually use it?

Apple’s own guidance is to use this sparingly. A reset clears a bad average, but it also clears a large average — a rating built on thousands of ratings reads as more credible to a browsing user than a fresh “not enough ratings yet” state, even if the fresh state is technically higher. It’s the right call after a genuine turnaround (a rewrite, a pivot, fixing the specific defects that tanked 1.0), not something to reach for after every release to smooth over normal review noise. Pair it with actually addressing what tanked the rating in the first place — our ratings and reviews guide covers the rest of that system, from prompt timing to routing unhappy users away from the public review flow.