TL;DR. Appfigures publishes five self-serve tiers on appfigures.com, checked directly on 19 August 2026: Connect at $9.99/month (25 keywords, 0 premium competitors), Monitor at $44.99/month (100 keywords, adds daily rank updates), Optimize at $149.99/month (500 keywords, 1 premium competitor, hourly rank updates), Boost at $599.99/month (1,000 keywords, unlimited Apple Ads Intelligence), and Amplify at $1,399.99/month (2,500 keywords, unlimited premium competitors, market trend reports). Annual billing drops each tier by roughly 20%. There’s no permanent free tier — only a no-card-required trial that unlocks Optimize-level features temporarily. All five tiers cover both the App Store and Google Play.
If you’ve searched “Appfigures pricing,” the numbers themselves aren’t hidden — unlike Sensor Tower’s quote-only model, Appfigures lists five tiers with real dollar figures on its site. What takes longer to figure out is which tier you actually need, since the jump between them is steep: five apps are included at every tier, and what changes is keyword volume, premium-competitor slots, and rank-check frequency. We checked appfigures.com/pricing directly on 19 August 2026 to lay that out.
How much does Appfigures actually cost?
| Tier | Monthly | Annual (per month, billed yearly) | Keywords | Premium competitors |
|---|---|---|---|---|
| Connect | $9.99 | $7.99 | 25 | 0 |
| Monitor | $44.99 | $35.99 | 100 | 0 |
| Optimize | $149.99 | $119.99 | 500 | 1 |
| Boost | $599.99 | $449.99 | 1,000 | 2 |
| Amplify | $1,399.99 | $999.99 | 2,500 | Unlimited |
Every tier includes 5 apps before a $1.99-per-app add-on kicks in — app count isn’t the lever Appfigures prices on. Keyword volume and premium-competitor slots are. The jump from Connect to Monitor (4.5x the price for 4x the keywords) buys you something Connect doesn’t have at all: daily rank updates. Connect tracks keywords, but not on a daily cadence.
What do you get at each tier?
Connect ($9.99/month) is the analytics floor: download and revenue tracking, subscription analytics, ad-spend tracking, and global rank visibility. Keyword tracking exists but isn’t updated daily.
Monitor ($44.99/month) adds daily keyword rank updates and keyword popularity scores on top of everything in Connect. This is the entry point if rank tracking is the actual job — Connect’s keyword numbers update too infrequently to catch a drop before it costs you downloads.
Optimize ($149.99/month) adds competitor keyword tracking, real-time keyword analysis, and hourly rank updates, plus your first premium-competitor slot.
Boost ($599.99/month) adds unlimited Apple Ads Intelligence access and the ability to swap your premium-competitor slots up to four times a month.
Amplify ($1,399.99/month) adds unlimited App Intelligence on any app, market trend reports, and Appfigures’ Mobile Market Index, alongside unlimited premium-competitor tracking.
None of the five tiers, on Appfigures’ own public pages, describe writing a metadata change — title, subtitle, keyword field, or description — back to App Store Connect or Google Play Console. It’s a tracking and analytics layer; you still make the change in the store’s own console.
Is there a free plan?
Not a permanent one. Appfigures’ pricing page offers a free trial — no credit card required — that temporarily unlocks Optimize-tier features rather than a scaled-down free-forever tier. If you want to keep tracking keywords at zero cost after the trial ends, Appfigures isn’t the tool for that; a free-forever tier is where a tool like Marteso’s Starter plan differs.
Does Appfigures cover Android as well as iOS?
Yes, at every tier — Appfigures tracks both the Apple App Store and Google Play. That’s the main structural difference from Marteso, which is iOS-only, verified against marteso.com on 19 August 2026. If you ship on both platforms and want one dashboard for both, that’s a real reason to consider Appfigures over an iOS-only tool.
How does this compare to other ASO tool pricing?
| Tool | Entry price (verified) | Entry tier limits | Platforms |
|---|---|---|---|
| Appfigures (Connect) | $9.99/month | 25 keywords, 5 apps, no daily rank updates | iOS + Android |
| Appfigures (Monitor, for daily tracking) | $44.99/month | 100 keywords, 5 apps, daily rank updates | iOS + Android |
| MobileAction (ASO Intelligence, Lite) | $15/month | 100 keywords, 5 apps, 3-month history | iOS + Android |
| App Radar by SplitMetrics (Essentials) | €69/month | 500 keywords, 2 apps, 25 competitors | iOS + Android |
| AppTweak (Essential) | €79/month | 500 keywords, 1 seat, 6-month history | iOS + Android |
| Sensor Tower | Not published — quote only | Custom, depends on module(s) | iOS + Android |
| Marteso (Starter) | €0 forever | 1 app, 50 keywords, daily rank updates, 3 competitor apps | iOS only |
| Marteso (Pro) | €18 per app/month | 500 keywords, AI metadata optimizer, unlimited competitor tracking, App Store Connect integration | iOS only |
Appfigures’ Connect tier has the lowest sticker price in this table, but it’s the outlier that doesn’t include daily rank updates — the tier that does, Monitor at $44.99/month, is the highest entry price for daily tracking of any tool here except AppTweak. MobileAction, AppRadar, and AppTweak figures are as checked and dated in our AppRadar vs MobileAction, SplitMetrics pricing, and AppTweak pricing posts; Sensor Tower’s from our Sensor Tower pricing post. Vendor pricing changes without notice — check each vendor’s own site before committing to an annual plan.
Which tier should indie developers actually consider?
If daily rank tracking is the point — and for most indie developers it is, since a keyword that drops on Tuesday and doesn’t get caught until a weekly check has already cost you a week of visibility — Monitor at $44.99/month is the floor, not Connect. Connect is priced for developers who mainly want download and revenue analytics and treat keyword tracking as secondary.
Optimize at $149.99/month is where competitor keyword tracking and hourly updates show up; unless you’re actively running competitor-response campaigns, Monitor covers the day-to-day job at a third of the price. Boost and Amplify are built for teams running Apple Search Ads at a scale where unlimited Apple Ads Intelligence and market trend reports earn back their price — not a solo-developer workflow.
Where Marteso fits, and where it doesn’t
Full disclosure: Marteso is our product, so weigh this like any vendor’s self-description. Marteso is iOS-only and doesn’t track Google Play — verified against marteso.com on 19 August 2026 — so if part of your portfolio ships on Android, Appfigures’ dual-platform coverage is doing something Marteso isn’t built for. Where Marteso differs is the entry price for daily tracking: the Starter tier is free forever for one app and 50 keywords with daily rank updates, no trial clock running, and Pro at €18 per app/month adds an AI metadata optimizer and direct App Store Connect integration so a keyword-gap finding doesn’t stay stuck in a dashboard.
For the wider field, see the six ASO tools indie iOS developers actually evaluate, our Komori vs Appfigures feature comparison for a deeper look at what Appfigures does beyond pricing, and Marteso vs Appfigures for a direct feature-by-feature comparison.
Try Marteso Free
If daily rank tracking is what you need and you’d rather not run a trial clock to get it, Marteso’s free tier gives you one app, 50 tracked keywords, and daily rank updates with no credit card required. Start at app.marteso.com.