TL;DR. “SplitMetrics” isn’t one priced product — it’s three. SplitMetrics Acquire (Apple Search Ads management) has a genuinely free Starter plan up to $25,000/month ad spend, 20,000 keywords, and 8 automations. App Radar by SplitMetrics — the organic ASO product, formerly the independent tool AppRadar — has three self-serve tiers: Essentials at €69/month, Growth at €169/month, and Scale at €299/month. SplitMetrics Optimize, its A/B testing product, publishes no self-serve pricing at all; it’s contact-sales only. All figures checked directly on splitmetrics.com and appradar.com on 18 August 2026.
If you’ve searched “SplitMetrics pricing,” the confusing part isn’t the numbers — it’s that there’s no single number to find. SplitMetrics is an umbrella over four separate offerings (Acquire, Optimize, App Radar, and an agency service), each with its own pricing page and its own model. We checked all three priced products directly on 18 August 2026 to sort out what you’d actually pay.
Is SplitMetrics one product?
No. SplitMetrics sells four things under one brand: Acquire (Apple Search Ads campaign management), Optimize (App Store product page A/B testing), App Radar (organic ASO — keyword tracking, competitor monitoring, store-listing management), and a Growth Agency service. Only Acquire and App Radar publish self-serve pricing; Optimize and the agency service are contact-sales only.
How much does SplitMetrics Acquire cost?
Acquire’s Starter plan is free for unlimited time — no credit card required — capped at $25,000 in monthly Apple Search Ads spend, 20,000 keywords, 8 active automations, and 1 user seat. It includes a Full Funnel Dashboard, Advanced Ads Manager, keyword discovery, automation templates, and bulk campaign management.
Past that spend cap, Enterprise is a custom quote with full platform access and a dedicated Customer Success team — no published price.
Two add-ons sit on top of either plan: App Intelligence (competitor spend and app-growth insights, storefront strategy data) at $500/month flat, and AI Agent Iris (automated campaign optimization), which is quote-only.
If you’re not running Apple Search Ads anywhere near $25K/month, Acquire’s Starter tier is worth knowing about — it’s one of the few genuinely free, uncapped-duration plans among the tools in this lane, though it only covers paid search, not organic ranking.
How much does App Radar by SplitMetrics cost?
This is the product worth comparing against Marteso, AppTweak, and MobileAction — it’s organic ASO: keyword tracking, competitor monitoring, and store-listing management, not paid acquisition.
| Tier | Price (monthly / annual) | Apps | Keywords | Competitors | Seats | Review replies |
|---|---|---|---|---|---|---|
| Essentials | €69/mo (€58/mo billed annually) | 2 | 500 | 25 | 1 | 50/month |
| Growth | €169/mo (€141/mo billed annually) | 10 | 1,500 | 100 | 2 | 100 AI-assisted/month |
| Scale | €299/mo (€250/mo billed annually) | 15 | 3,000 | 250 | 5 | 200 automated/month |
| Enterprise | Custom (contact sales) | Custom | Custom | Custom | Custom | Custom |
All three self-serve tiers include a 7-day free trial and roughly two months free on annual billing. Enterprise adds a dedicated Customer Success Manager, ASO strategy setup, and quarterly business reviews — none of it priced publicly.
These are the same tier names and prices you’d have found searching for “AppRadar pricing” as an independent product — the numbers haven’t moved. What’s changed is the branding: the product now ships as “App Radar by SplitMetrics,” positioned as part of SplitMetrics’ broader growth suite rather than a standalone company.
What does SplitMetrics Optimize cost?
Nothing published. Optimize — the A/B testing product for icons, screenshots, preview videos, and descriptions — has no self-serve tiers on its pricing page; every path leads to “Contact Sales” or “Book a Demo.” If A/B testing is what you need, budget for a sales conversation before you budget a dollar figure, the same way you would with Sensor Tower.
How does this compare to other ASO tool pricing?
Restricting the comparison to organic ASO — the category App Radar, not Acquire or Optimize, actually competes in:
| Tool | Entry price (verified) | Entry tier limits | Platforms |
|---|---|---|---|
| App Radar by SplitMetrics (Essentials) | €69/month | 2 apps, 500 keywords, 25 competitors, 1 seat | iOS + Android |
| AppTweak (Essential) | €79/month | 500 keywords, 1 seat, 6-month history | iOS + Android |
| MobileAction (ASO Intelligence, Lite) | $15/month | 100 keywords, 5 apps, 3-month history | iOS + Android |
| Sensor Tower | Not published — quote only | Custom, depends on module(s) | iOS + Android |
| Marteso (Starter) | €0 forever | 1 app, 50 keywords, daily rank updates, 3 competitor apps | iOS only |
| Marteso (Pro) | €18 per app/month | 500 keywords, AI metadata optimizer, unlimited competitor tracking, App Store Connect integration | iOS only |
App Radar’s and AppTweak’s figures are within €10/month of each other at entry, both around 500 keywords. MobileAction is materially cheaper at the entry rung but far more limited (100 keywords, 3-month history). AppTweak and MobileAction figures are as checked and dated in our AppTweak pricing and AppRadar vs MobileAction posts; Sensor Tower’s from our Sensor Tower pricing post. Vendor pricing changes without notice — check each vendor’s own site before committing to an annual plan.
Which SplitMetrics product should indie developers actually consider?
If organic ranking is the job — where you show up in search, which keywords you’re findable for — App Radar’s Essentials tier at €69/month is the one to evaluate, and it sits in the same price band as AppTweak’s entry tier. It also covers both the App Store and Google Play, which matters if you ship on Android too.
If Apple Search Ads is a meaningful part of your acquisition mix and you’re spending under $25K/month on it, Acquire’s Starter plan is worth setting up regardless of what else you use for organic ASO — it’s free and uncapped in duration, just capped in spend.
If you want A/B testing on your product page before committing to a metadata change, know going in that Optimize has no self-serve price — you’ll need a sales call to find out what it costs.
Where Marteso fits, and where it doesn’t
Full disclosure: Marteso is our product, so weigh this like any vendor’s self-description. Marteso is organic-ASO-only and iOS-only — no Apple Search Ads management, no A/B testing product, no Android coverage — verified against marteso.com and marteso.com/docs on 18 August 2026. It connects directly to App Store Connect, so keyword tracking and AI-assisted metadata suggestions happen in the same place you’d act on them. If you need paid-search management or cross-platform A/B testing in the same tool, SplitMetrics’ broader suite covers ground Marteso doesn’t touch; if organic iOS ASO is the whole job, Marteso’s free Starter tier is a cheaper way to find out if the workflow fits than a 7-day trial of a paid tier.
For the wider field, see the six ASO tools indie iOS developers actually evaluate, our AppRadar vs MobileAction and AppTweak pricing breakdowns for other angles, and Marteso vs SplitMetrics for a direct feature-by-feature comparison.
Try Marteso Free
If organic iOS ASO is the whole job and you want to skip the multi-product pricing maze, Marteso’s free tier gives you one app, 50 tracked keywords, and daily rank updates with no credit card required. Start at app.marteso.com.