Marteso Docs

AI metadata generation

Use Marteso to draft App Store titles, subtitles, keyword fields, and descriptions, then approve and apply them to App Store Connect.

What Marteso generates

  • Title - up to 30 characters. Balances brand clarity with keyword relevance.
  • Subtitle - up to 30 characters. Communicates the core use case.
  • Keyword field - up to 100 characters, comma-separated. Expands your searchable surface without repeating terms already in title or subtitle.
  • Description - up to 4,000 characters. Put the hook in the first 250 characters.

Workflow

  1. Open your app in Marteso and go to Suggestions.
  2. Select the locale you want to optimize, such as en-US.
  3. Review each pending suggestion, including its suggested value, confidence score, and reasoning.
  4. Approve suggestions that fit your product and positioning.
  5. Reject suggestions that are off-brand or inaccurate.
  6. Apply approved suggestions to your App Store version in Version Management.
Marteso Suggestions tab with pending title, subtitle, keyword, and description suggestions.
Suggestions are grouped by locale, type, confidence score, and approval status.
A Marteso suggestion view with suggested metadata and review controls.
Open a suggestion to inspect the generated value and approve or reject it.

Review checklist before approving

  • Title sounds like a product, not a keyword list.
  • Subtitle communicates one clear benefit.
  • Keyword field has no terms already in the title or subtitle.
  • Description opens with a concrete hook, not a feature list.
  • No unverifiable claims unless you can substantiate them.
  • No competitor brand names in the keyword field.

Character limits

FieldLimitNotes
Title30 charactersIncludes spaces
Subtitle30 charactersIncludes spaces
Keywords100 charactersComma-separated
Description4,000 charactersFirst 250 characters carry the hook
Promotional text170 charactersCan change without a new review

Tips

  • Optimize your primary locale first.
  • Use auto-translate in Version Management after the source copy is approved.
  • Regenerate if something is off, especially after changing your tracked keywords.
  • Do not repeat title or subtitle terms in the keyword field.