TL;DR. Marteso’s free Starter plan now tracks 2 apps instead of 1. Nothing else changes: each app still gets 50 tracked keywords, 3 competitor apps, daily rank updates, and the review inbox, at €0 forever with no credit card and no trial clock. If you ship a paid and a free version of the same app, or you’re running a second app alongside your main one, you no longer have to pick which one gets tracked.

If you maintain more than one app, you’ve probably run into this: Starter only tracked one app, so the second one — the free-to-download sibling, the side project you shipped last quarter, the app you’re testing a new category in — got no rank tracking, no keyword data, nothing. You either paid for Pro to cover it or flew blind on half your portfolio.

That’s fixed now. Starter covers 2 apps, each with the same 50 keywords and 3 competitors it had before.

What actually changed

Before: 1 app, 50 tracked keywords, 3 competitor apps, daily rank updates, review inbox, €0 forever, no credit card, no trial expiry.

Now: 2 apps, 50 tracked keywords each, 3 competitor apps each, daily rank updates, review inbox, €0 forever, no credit card, no trial expiry.

That’s the whole change. Connect a second app and you’re tracking 100 keywords and 6 competitor apps total across your account — but think of it per app, not as a pooled budget. Each app gets its own full 50-keyword, 3-competitor allowance, same as a single app got before. Nothing about the per-app allowance shrank to make room for the second slot.

Why a second free app slot matters for ASO specifically

Tracking two apps isn’t just “more of the same” twice. A few things become possible that weren’t before:

Keyword cannibalization between your own apps. If you run a free and a paid version of the same app — or two apps in a similar category — they can end up competing for the same search terms instead of splitting the field. You can’t see that happening if only one of them has rank data. With both apps tracked, you can check whether “workout tracker” ranks well for your free app but has quietly stalled for your paid one because Apple is treating them as overlapping results. This is the same mechanic covered in our guide to ASO keyword cannibalization — it’s usually diagnosed within a single app’s title, subtitle, and keyword field, but the same cross-competition shows up between two apps from the same developer just as easily.

Cross-app keyword learnings. A keyword that ranks well for one of your apps is a real signal for the other, especially if they share a category or audience. If app A’s keyword field change lifts a term from position 40 to position 12, that’s evidence worth testing on app B rather than starting its keyword research from zero. Tracking both means you have that history to look back on instead of relying on memory.

Comparing which metadata approach wins. If you’re running two apps with different naming or subtitle conventions, having rank data on both turns that into an actual comparison instead of a guess. You can see which app’s subtitle structure, keyword density, or title format is pulling more ranked terms, and apply the winner to the other.

None of this requires anything beyond what Starter already tracks. It’s a byproduct of being able to see two apps’ data side by side instead of one app’s data next to nothing.

Who this is for

The obvious case is running a free and paid version of the same app — common on iOS when you want a freemium entry point next to a full-price version, or when you shipped a legacy app you’re still supporting alongside a rebuild. The other common case is a second, smaller app: a utility you built to scratch your own itch, a companion app, or an early-stage idea you’re validating before committing more time to it.

Either way, you were previously choosing which app got visibility and which one you’d check on manually by searching the App Store yourself. Now both get daily rank tracking without that trade-off.

What 50 keywords and 3 competitors actually buys you, per app

If you’ve used Marteso’s Starter plan before, you already know this allowance — it hasn’t changed, it’s just now available twice.

50 tracked keywords per app is enough to cover your keyword field’s realistic term set plus the head terms you’re chasing in title and subtitle, with room to track variants and long-tail phrases you’re testing. For picking keywords that actually rank, that’s a workable working set for a single app, not a token sample.

3 competitor apps per app is enough to track your closest direct competitors — the apps actually contesting your top search terms — rather than a broad category scan. Pointed at the right 3 apps, this is where you’ll spot competitor keyword gaps worth going after.

If that sounds tight for your situation, it’s tight for the same reason it was tight on a single app before: Starter is built for getting started, not for running a portfolio.

When you should upgrade to Pro instead

Starter’s 2-app ceiling is a real ceiling, and it’s worth being upfront about who it doesn’t fit:

  • You run 3 or more apps. Starter tracks 2. A third app gets nothing until you upgrade.
  • You need more than 50 tracked keywords on a single app. If your keyword field, subtitle, and long-tail variants add up to more than 50 terms you actually want ranked and monitored, Starter’s per-app cap is the constraint, not the app count.
  • You want more than 3 competitors per app, unlimited competitor tracking, the AI metadata optimizer, weekly email reports, or Slack notifications.

Pro is €18 per app per month: unlimited apps, 500 tracked keywords per app, unlimited competitor apps, the AI metadata optimizer, weekly email reports, and Slack notifications. If you’re outgrowing Starter on app count or keyword volume, Pro scales per app rather than forcing an all-or-nothing plan switch.

Getting started

If you’re already on Starter, connect your second app from your dashboard — no plan change, no credit card required. If you’re new to Marteso, sign up free and connect both apps from the start.

Full pricing and plan details are on the pricing page.