Features
Run App Store A/B tests with clearer decisions
Marteso helps indie developers test the creative and copy changes that affect product page conversion. Compare variants, measure lift, and decide when a result is strong enough to ship.
How it works
Move from test ideas to winners
1
Choose a hypothesis
Pick an icon, screenshot, description, or message worth testing.
2
Create variants
Prepare the alternate creative or copy and keep the test focused.
3
Track conversion
Watch impression-to-install rate, confidence, and lift as data arrives.
4
Ship the winner
Apply the winning variant and connect the result to future experiments.
A/B Testing
Improve conversion without guessing
Product page experiments help you learn which visuals and messages turn search visibility into installs. Marteso keeps experiment results close to your ASO data.
- Icon, screenshot, and description experiments
- Conversion rate lift measurement
- Confidence reporting for variant decisions
- Experiment history for repeatable learning
A/B Test · Icon experiment
Variant A32.1%conv. rate
Variant B · Winner38.7%conv. rate
+6.6 pp lift · 95% confidence
Ready to grow?
Start for free, no credit card required.