---
title: Overview
description: How Marteso helps indie iOS developers and mobile teams build a repeatable ASO workflow.
---

# Marteso documentation

Marteso is an App Store Optimization platform built for indie iOS developers and mobile teams. It gives you keyword rank tracking, AI-assisted metadata suggestions, competitor intelligence, and release workflow tools — all in one place.

## What Marteso does

| Capability | What it gives you |
|---|---|
| **Keyword tracking** | Daily rank positions across 180+ storefronts, with popularity and difficulty scores |
| **AI metadata** | Title, subtitle, keyword field, and description suggestions with confidence scores — approve and push directly to App Store Connect |
| **Competitor analysis** | Monitor competitors per app — their ratings, review counts, and metadata |
| **Analytics** | Downloads, impressions, page views, sessions, revenue, and conversion funnel — broken down by country and date range |
| **Build automation** | Connect a GitHub repo so Marteso automatically builds your IPA and generates screenshots on every push |
| **Monetization** | Manage App Store subscriptions and in-app products directly from Marteso |
| **Localization** | Review metadata and keyword performance per storefront to keep each market's strategy separate |

## How these docs are organized

- **Getting Started** — first-time setup: connect an app, run keyword discovery, read the dashboard
- **Guides** — workflow playbooks for keyword research, AI metadata, build automation, and localization
- **Reference** — troubleshooting, changelog, and support

## Recommended first path

1. [Connect your App Store app](./connect-app.md) and let the first data sync complete.
2. [Discover your first keywords](./first-keywords.md) using the Discover Keywords button.
3. Check the keyword dashboard after the first ranking update (usually within 24 hours).
4. Open [Keyword research](../guides/keyword-research.md) once you have baseline data.
5. Review pending [AI metadata suggestions](../guides/ai-metadata.md) and push approved ones to App Store Connect.

## Who Marteso is for

Marteso fits teams that:
- Ship iOS apps on the App Store and want organic growth without paid UA dependency
- Need to manage ASO across multiple apps or markets without a dedicated ASO agency
- Want metadata changes to go through a review and release process, not ad-hoc edits

A solo indie developer can run the core keyword + metadata loop in under 15 minutes a week. Larger teams can add the localization workflow to coordinate across markets and releases.